Eric Sana- Spring/Summer 2012

Here’s something pretty out of the ordinary for Wood & Wires- a fashion video! This film was created for the Toronto-based bespoke tailoring line of shirts and jackets from Eric Sana. We tried to emphasize the idea of quality and time that goes into making each garment individually, by hand, for discerning customers. We followed the process from tracing out the patterns, to the stitching, and eventually a photo shoot for his 2012 catalogue. Both the photo and video shoot were produced by Wood & Wires, and the video was directed by Adrian Vieni.

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